Phoenix Whirlpools - Brand - Product Brochures / Marketing Material

Inspirational Bathrooms

Client: Phoenix Whirlpools

Project: Product Brochures / Marketing Material

Timescales: Bi Annual

Background: Having a long standing relationship spanning over 20 years, Open Door Design is instrumental in brand positioning, product placement, strategy and execution of all marketing material on and offline for this major UK and International bathroom manufacturer.

The Brief: To display over 600 lines in the most attractive, informative and cost efficient methods available. To also support sales and distribution including over 700 UK retailers and Europe wide appointed specialists.

Execution: A comprehensive UK, Ireland, Dutch and Cyprus web site, as well as a major 230 page product brochure twice yearly. In addition, all support and operational material required on an ongoing basis.

Outcome: From a standing start to over 10 million turnover in the first 5 years with increased growth year-on-year thereafter making Phoenix Whirlpools not only one of the largest UK bathroom manufacturers, but also one of the most profitable.