The Leeds Lymphoedema Service - The Big Book of Lymphoedema

How to Educate an Advocate!

Client: The Leeds Lymphoedema Service

Project: The Big Book of Lymphoedema

Timescales: 2 weeks concepts, 1 month production

Background: Following the success of 'By George... It's Scrummy' in 2008, we were commissioned to develop creative ideas, designs and produce a children's book to help raise awareness, understanding and generate funds for the Lymphoedema Service.

The Brief: To create an educational piece to help control Lymphoedema in children between the ages of 1 to 10 in a practical but interactive way, as well as raise funds from the sales of the book and help with promotion.

Execution: Developed the author's original idea into full visuals with illustrations, characters, interactive elements such as doors & windows, activities and tactile pages. Produced banners, online support, vouchers, mailings and of course the book itself in various quantities and languages.

Outcome: Full launch (to timescales and budget) at the UK Lymphoedema Conference at Royal Ascot to huge medical acclaim. Orders placed at the event plus enquiries for translated versions of which 3 have already been produced in substantial quantities.