Berry's Jewellers - Advertising Campaign

To Eternity and Beyond!

Client: Berry's Jewellers

Project: Eternity Ring Campaign

Timescales: 6 weeks from concept to delivery

Background: Having successfully produced campaigns and brochures for the Group in the past, Berry's Jewellers - focusing on exceptional jewellery at exceptional prices and one of the UK's leading authorities on diamond jewellery, needed to develop a campaign and series of advertisements to promote the sale of specialist 'Eternity Rings'.

The Brief: To create a high quality and eye catching series of advertisements with heritage and current brand guidelines in mind. Essential to capture and symbolize the eternal message of never-ending love.

Execution: The chosen concept was contemporary but striking in its use of 'hot' suggestions and had to be meticulously photographed and retouched to achieve the correct balance and desired effect. Subtle use of typography and existing client identity all worked beautifully together to create a stunning piece of work.

Outcome: Delivered on time and to budget and used to promote the collection across the Group.