MasterCraft - Website / Advertising Campaigns

Held to a Higher Standard - Throughout the World

Client: MasterCraft Boats UK

Project: Brand / On-Line / Off-Line

Timescales: Ongoing

Background: Without challenge, the world's leading competition and sports boats manufacturer. MasterCraft Boats UK have a longstanding relationship with Open Door Design and our extensive knowledge of the brand, and its heritage, go back over 20 years. Regular support is provided for athletes in this field and the 'gospel is preached' to anyone who will listen.

The Brief: To research the UK market to help develop and promote the brand as well as support the business with its marketing/operational activities on an ongoing basis.

Execution: Why re-invent the wheel? Using and replicating as much of the brand, its values and material emanating from the US, whilst marketing to the discerning and often fickle UK market. Extensive UK website, dealer support, boat show and event support. Development and launch of UK MasterCraft Official Owners Club.

Outcome: Strategic and day-to-day delivery of various marketing material keeping the MasterCraft brand at the forefront of the UK sport and luxury boat sales.