odd talk / the wet room of ideas!

The Wet Room of Ideas!

I can spend all day staring blankly at my marker pad, waiting for that monumental moment of clarity when a show-stopping headline for a concept pops into the old brainbox. Sometimes it never does...

On a couple of occasions recently, bizarrely and quite frankly worryingly, whilst performing my morning preening in my wet room, nuggets of copywriting genius have, from out of nowhere, presented themselves at the forefront of my grey matter... This either proves that moments of inspiration happen at the most random of moments or the great god of creativity is scrubbing my back!

Added 16/06/2011.

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