Email marketing

This is a highly efficient as well as cost effective marketing method for communicating with your customers and end users. We develop email marketing campaigns for our clients that have measurable and proven results. By communicating with your existing customers on a regular basis you can tie them in to offers or complementary products that encourage them to return to your website and to make a repeat purchase.

We track the effectiveness of an email broadcast by recording the number of recipients who opened the email (open rate), the number of recipients who selected a link from the email to your website (clickthrough rate). For e-commerce sites we can provide you metrics on the effectiveness of the campaign against the products sold as a result of the broadcast. Alternatively, we can track many other Key Performance Indicators (KPI) to ascertain your return on investment and report on the success of your campaign.