Online marketing

Our web team have extensive experience in creating Online Marketing campaigns with proven results by driving quality traffic to the client site, with the aim of converting hits into sales. Unlike traditional offline marketing methods such as direct mail, the results are instantaneous and are tracked to ascertain your return on investment.

Traffic can be directed to your site by a number of means. Pay Per Click (PPC) inclusion is an excellent and immediate way of creating awareness and visibility of a website. PPC advertising is the process of selecting a set of core keywords / phrases to be displayed as sponsored links on specific search engines. The position of your advertisement varies according to the value of your bid. Open Door Design work with you to develop a keyword bank and ad campaigns that will direct qualified traffic to your site, the results or sales are tracked via bespoke scripts providing you information in real-time for your campaign.

Search engine optimisation (SEO) is a vital marketing tool for any website if it is to attract users to the site other than those which know the URL. The ability to drive traffic from a search engine to a web site provides targeted leads in a cost effective way. Our team will advise the best means to optimise your website for optimal position in the major search engines.